SEO KEYWORD ANALYSIS
What is Keyword Analysis?
Keyword analysis is the process of analyzing keywords or search phrases that bring visitors to your website through organic and paid search. Keyword analysis in SEO is the starting point and cornerstone of search marketing campaigns.
By understanding which queries are eligible for visitors to your website in search engines, search markets can better optimize their content and landing pages to drive better traffic and increase conversion rates. For this reason, keyword analysis in SEO is an important skill for both SEO and PPC experts.
Do you really want to see spreadsheets and graphs for an hour every day? And after that, what comes next? Wordstream eliminates this waste of time, streamlines the process of analyzing keywords, exposes key marketing performance metrics, and prioritizes actions to improve its efficiency while improving its PPC performance.
Importance of Keyword Analysis
Marketing is inherently analytical. Field-testing marketing outreach and marketing performance is key to optimizing budget allocation and market access. Search marketing is no different, and since keywords determine your entire search campaign, keyword analysis should be your primary focus. Keyword analysis allows you to:
Optimize spending: Deliver more budget for successful keywords and eliminate wasted spend on those that are not producing results
Increase conversions: Focusing and identifying well-converted keywords is good for conversion rate optimization and return on investment (ROI)
Eye Trend: Knowledge of keyword search frequency provides insight into market behavior that you can apply to many aspects of your business
Prioritize Your Time: Keyword Performance Guide Campaign Importance – Spend your time optimizing the areas that make the most impact on your bottom line
Find new markets: Use keyword analysis to expand your long tail efforts and search for more specific keyword queries and related hot leads
Despite all the benefits, most search marketers do not spend nearly enough time on keyword analysis because it is time-consuming and repetitive. With WordStream’s keyword software, analyzing keywords and capitalizing on data is automated and simplified, allowing you to be more productive.
Keyword Analysis with WordStream
Google AdWords includes a Keyword Analyzer and Reporting section that details data such as keyword clicks and campaign success. However, it is difficult to investigate keywords and how they relate to each other inside these devices.
Although Google’s tools are helpful in getting an overview of your account, what you do as a result of that data and how you learn it to improve your performance is entirely up to you. In addition to the advanced keyword search capability, WordStream evaluates the popularity of keywords and aggregates for you to segment keyword groups. Highly relevant keyword grouping is an important step towards improving your Quality Score, and WordStream’s learning software ensures that your keywords are as relevant as possible. The software determines the best segmentation based on its own keyword analysis as well as any additional filters and rules you define.
The Keyword Source Analysis feature allows you to analyze or drill down search engine keywords to focus only on paid keywords, organic keywords, paid and organic keywords simultaneously or only on keyword suggestions and related traffic estimates. This feature enables you to perform SEO-driven and PPC-driven keyword analysis with a single tool.
WordStream software is completely dynamic, so the keywords people enter to find your specific website are added to your account daily: your own personal, automated keyword search tool! Existing keywords will be updated with the most recent visit data, and new keywords will flow into groups based on the rules you set when segmenting keywords. In other words, your keyword segmentation suggestions, long-tail metrics and visit height are always based on current data.
Keyword Analysis Step
What’s next, you ask? Follow the guidelines below for a thorough analysis and benefit from your keyword data:
- Sign in to your WordStream account. If you don’t have an account yet, register for a free trial here.
- If your account is new, your first step is to use the Keyword Discovery tool to populate your WordStream account to parse your web files for your entire keyword history. Alternatively, import keywords using WordStream’s keyword suggestion tool.
- Segment keywords by relevance with WordStream’s automated grouping tool.
- Use a negative keyword tool to create negative keyword suggestions and remove irrelevant keywords from your content.
- Keep an eye on your long-tailed keywords for landing page and SEO ideas.
And all! Perhaps your next step is to determine how you want to spend all your new-found free time!
Get a Free PPC Keyword Analysis with AdWords Performance Grader
WordStream’s AdWords Performance Grader is a comprehensive free tool that helps you evaluate how your AdWords campaigns are working on several key criteria, such as:
• Long-tail keyword optimization
• Effective use of negative keywords
• Quality score
Performance Grader allows you to compare your scores with competitors in parentheses with similar scores, allowing you to understand where you fit in the competitive landscape.
The AdWords Performance Grader shows you where your campaigns are struggling and how to make adjustments that improve your performance and increase ROI. This is an expert analysis, and it is absolutely free!
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